Egypt**  | عربي


 To become the First Choice Bank in Egypt.


  • To be the bank of choice for our customers, our employees, and our stakeholders
  • To become the best performing and strongest bank in Egypt
  • To have faster growth than market peers on assets, loans, and deposits
  • To achieve best-in-class profitability as measured by Return on Assets and Return on Equity;
  • To be the most cost-efficient bank with best-in-class cost-income ratio and best quality of assets with low NPL
  • To maintain loan coverage of more than 100% on an annual basis

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